Our Story

Meet Our Chief Würdsmith

Executive Writer-Producer Jim McNulty has been writing and producing engaging, effective creative for more than two decades. He’s been the creative lead on everything from million-dollar marketing campaigns for high-profile program launches to small-budget branded entertainment shoots. Now, as a independent writer/producer and creative director, Jim gives his clients a “plug and play” outsource option, working directly with their internal teams and/or providing complete turnkey solutions, depending on the needs of the project.
Having spent most of his career on the client side himself, Jim understands the demands and deadlines associated with every project, and can transform your campaign’s strategic brief into compelling, engaging creative for every platform. Awarded more than a dozen times by organizations like CTAM, PromaxBDA, and the Clios, Jim has served on the creative staffs of national cable networks like TLC, HGTV, Discovery Fit & Health and Discovery Home Channel.  He’s also been trusted to hold down the fort as the interim creative director at both Science and Discovery Family Channel for extended stays.
While winning awards is great, it means nothing if the creative doesn’t translate into great ratings. Jim has been the creative lead for several buzz-worthy campaigns that delivered ratings success, including multi-platform executions for Here Comes Honey Boo Boo, Breaking Amish, Extreme Couponing, Cake Boss, BBQ Pitmasters and American Chopper.
Coming up through the ranks as a promo “preditor,” cutting news promos and ad sales spots for multiple broadcast stations in Washington, DC, Jim developed a knack for quickly identifying a project’s most marketable nugget and building impactful creative. But it was Jim’s PromaxBDA Gold award-winning work on NBC Washington’s “Redskins Report” for the legendary sportscaster George Michael (“George Michael Sports Machine”) that demonstrated Jim’s versatility, allowing him to make the jump to entertainment marketing.
Since launching Würdsmith Creative in January of 2014, Jim has worked directly with national cable network clients like Discovery, National Geographic Channel, Travel Channel, Destination America, Discovery Family Channel, Science, and AHC.  As a collaborator working with production companies like 2C Creative + Content, Impossible!, State Line Films, Cerebral Lounge, A\V Squad, Spillt, and InsomniaTV, Jim has added his creative touch to projects for NBC, FXX, History, Nick, Turner Networks, 20th Century Television, USA Network, Disney XD, Cooking Channel, Telemundo, and Fuse.
Jim has also written and produced digital content for TLC, webisodes for Discovery Digital Studios, and multiple episodes of the Weby-Award winning podcast, Twenty Thousand Hertz.

View Jim McNulty's profile on LinkedIn

What our clients say

  • ” I’ve had the absolute pleasure of working closely with Jim over the past few months with and I’ve thrown a number of challenges his way – budget, time, resource constraints – and yet in 100% of the cases Jim has taken note of all variables of the situation, made smart suggestions on how to get the job done, executed on those suggestions and ALWAYS delivered top-notch creative both on-time and at or under budget.”

    Michael Grover
    Director of Marketing
    Discovery Family Channel

  • “I hired Jim to produce some topicals for us [while at Travel Channel] and he knocked the job out of the park. He gave us lots of script options and was open to feedback and tweaks along the way during edit and creative review. He made the process easy and the output was superb. I later hired him to lead a campaign through the kick-off process. He did a wonderful job navigating the twists and turns. He’ll handle anything you throw his way with a smile and a nod”

    Melissa Marks
    Creative Director, Ad Sales and Cause Marketing
    National Geographic Channel

  • “Jim is the consummate story teller. His gift is taking a seed of an idea and translating it into a powerful and engaging message. You want to have this pro working his magic on your next project!”

    Alaina Love
    President and COO
    Purpose Linked Consulting

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