Our Blog

Jun 5

PromaxBDA Blog: Remember Promax 1998 Toronto

By Jim McNulty | Comments Off on PromaxBDA Blog: Remember Promax 1998 Toronto

According to the in-flight map, greetings from 35,000 feet above St. Louis en route to the 2017 PromaxBDA Conference!  Hard to believe this is roughly my 20th (!) Promax (I’ve missed a couple over the years). My first Promax Conference was in Toronto in 1998.  It was my first real business trip, just 2 years out of

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May 8

Morgan Freeman, Morgan Freeman!

By Jim McNulty | Comments Off on Morgan Freeman, Morgan Freeman!

There have been moments in my career where I catch myself and think, “How in the hell did you end up HERE?”  Usually in a good way.  Oh, sure, there was the whole near-death thing back in 2010, but most of the time it’s one of those, “Wow, this is an amazing opportunity.  How did a

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Mar 16

Würdsmith Helps 2C Make History

By Jim McNulty | Comments Off on Würdsmith Helps 2C Make History

Very proud to have gotten the chance to collaborate with my friends at 2C Creative in Miami on History’s beautiful image campaign, which was featured by PromaxBDA’s Daily Brief: http://promaxbda.org/brief/content/hot-spot-this-is-history This was one of several concepts that I wrote and developed for the project, with History selecting this idea in which we capitalize on President Reagan’s

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Jul 14

Another fun spot with our friends at Science Channel!  “Unearthed” is a great, new series that exposes the secrets of some of the world’s ancient wonders.  It’s one of the most engaging shows I’ve gotten to work on in a long time—I even found myself commenting to my wife several times as I logged the episodes,

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Jun 17

As the wise Meatloaf once said, “Two out of three ain’t bad.” My collaboration with 2C Creative, “Are We Alone? Week” for Science Channel won two PromaxBDA awards Thursday night. It earned a SILVER for art direction and a BRONZE for copywriting. All tolled, my friends at 2C earned seven PromaxBDA awards, including a couple

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Jun 6

Very exited to report that the PromaxBDA Daily Brief featured Destination America’s “Post Your Proof” Campaign.  You can read the whole story here.  The spot was written and produced by yours truly and edited by Gary Basilico at Discovery’s DCTC.  The campaign has generated over 1,000 entires by viewers submitting evidence of their own paranormal

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Jun 2

It’s that time of year! Time when EVERY post house, creative agency, freelancer and starving artist descend upon New York for the annual PromaxBDA conference. And if you’re a network creative director, producer, AP or PA, you’ve probably already been inundated with lunch, drink, dinner, coffee, and breakfast meeting requests. (SIDE NOTE: Seriously, who schedules

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Apr 28

When I got today’s email from PromaxBDA, I was incredibly excited to see my client, 2C Creative, nominated for Out-of-House Agency of the Year!  I spent the better part of 2015 working with 2C on a variety of projects, both down in Miami and working remotely from my office here in Maryland.  So, needless to say,

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Mar 7

It started with a phone call from a friend and former colleague.  It was supposed to only last a couple months, but turned into a 4-and-a-half month assignment as the interim creative director for Discovery Family Channel as an independent contractor. Discovery had reorg’d Family into their Latin America group based in their Miami office,

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Mar 2

Moonshine-HERs

By Jim McNulty | Leave a comment

Würdsmith is proud to welcome a new client into the fold.  Discovery Digital Studios hired us to write scripts for five webisodes for their web series MoonshineHERs. Jamie Joyce, Author of Moonshine: A Cultural History of America’s Infamous Liquor, details the role women have played in moonshining and bootlegging through the years.   We helped develop

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