Blog Archives

Jan 28

What on Earth? Launch | Science

By Jim McNulty | Comments Off on What on Earth? Launch | Science

Würdsmith Creative’s Jim McNulty wrote and produced the season 3 launch and episodic promos for Science Channel’s “What on Earth?”

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Jul 17

Unearthed | Science Channel

By Jim McNulty | Comments Off on Unearthed | Science Channel

Würdsmith Creative’s Jim McNulty wrote and produced the series launch and topicals for Science Channel’s new series, “Unearthed.” The July 5, 2016 premiere was the network’s best premiere telecast since March and rated 48% higher than its premiere average for the year (Cynopsis, 7/12/16).

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Apr 29

2016 PromaxBDA Winner | Are We Alone | Science Channel

By Jim McNulty | Comments Off on 2016 PromaxBDA Winner | Are We Alone | Science Channel

One of the great things about freelance work is that you get to collaborate with really talented people! Würdsmith’s two-way business model allows us to partner directly with network clients as well as agencies and production companies as a contributor.  2C Creative brought in Würdsmith Creative’s Jim McNulty as a regular contributor starting in late 2014.  During

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Mar 2

Jim McNulty Demo Reel

By Jim McNulty | Comments Off on Jim McNulty Demo Reel

Demo reel for Jim McNulty, including new work with Würdsmith Creative, as well as projects from his time on staff at TLC and HGTV. Some collaborations include work with the talented teams at mOcean, State Line Films, Cerebral Lounge, Clean Cuts Music, DC Collective, 2C, and the internal teams at TLC, Discovery Creative and HGTV.

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Jan 31

Bones Weekend Syndication | 20th Television

By Jim McNulty | Comments Off on Bones Weekend Syndication | 20th Television

November 2015 Sweeps image spot for Bones Weekend Syndication that Wurdsmith Creative’s Jim McNulty wrote and produced (freelance) with 2C Creative + Content for 20th Television. Post and graphics by 2C.

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Jan 15

The League | “Finishing Sentences” | FXX

By Jim McNulty | Comments Off on The League | “Finishing Sentences” | FXX

Another fun collaboration with 2C in Miami, this time with the amazingly talented team at FXX. FXX wanted additional ideas for Hall of Fame speeches as part of the final season launch campaign for “The League.” Würdsmith Creative’s Jim McNulty developed the concept for 2C and wrote the script for this spot, which was then

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Dec 1

Scared of Santa Premiere | Discovery Family

By Jim McNulty | Comments Off on Scared of Santa Premiere | Discovery Family

Würdsmith Creative’s Jim McNulty served as the Creative Director for this launch promo for Discovery Family’s “Scared of Santa.” Location shoot and post by Fogomotion. Credits: Interim Creative Director (for Discovery Family): Jim McNulty Production Manager (Discovery Family): Mandy Sprinkel Producer/Director (Fogomotion): Jeff Foot Producer/Director (Fogomotion): Dave Gorrie DP (Fogomotion): Brad Grimm Writers:  Jim McNulty, James

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Aug 17

BBQ Pit Wars S2 Launch | Destination America

By Jim McNulty | Comments Off on BBQ Pit Wars S2 Launch | Destination America

This is where BBQ legends are born! Four Pitmasters go head-to-head on the national BBQ circuit. Premieres Thursday, July 23 on Destination America.

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Aug 17

How the Universe Works Season 3 launch | Science

By Jim McNulty | Comments Off on How the Universe Works Season 3 launch | Science

Würdsmith Creative’s Jim McNulty produced this launch spot with Science’s Emmy-award-winning editor, Andy Brill.

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Feb 17

TLC | Leave it To Niecy Launch

By Jim McNulty | Comments Off on TLC | Leave it To Niecy Launch