Demo reel for Jim McNulty, including new work with Würdsmith Creative, as well as projects from his time on staff at TLC and HGTV. Some collaborations include work with the talented teams at mOcean, State Line Films, Cerebral Lounge, Clean Cuts Music, DC Collective, 2C, and the internal teams at TLC, Discovery Creative and HGTV.

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Discovery’s VP of Branded Entertainment, Jennifer “Jen Pen” Pennybacker brought in Würdsmith Creative to create six taggable brand spots that focused on the network’s six brand pillars.  We culled through hours and hours of show footage, brand interviews and b-roll to create a narrative and story arc that worked for each of the six pillars, allowing

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Custom vignette for Discovery Channel & Bridgestone. Written and produced by Würdsmith Creative. Post production by Fogomotion.

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TLC & Discovery Fit & Health’s Branded Entertainment guru Michelle Theisen hired Würdsmith Creative to produce an ad sales sizzle to generate excitement for DFH’s upcoming 2014 programming year. Editorial by Peter Davis at DC Collective. Audio mix by Jeff Mullen at Sonichead.

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Travel Channel hired Würdsmith Creative to produce a custom enhanced tagged tune-in for Olive Garden. The 4-show programming stack featured two episodes of Trip Flip along with Pizza Paradise & Pasta Paradise. Working with the internal post production team at Travel Channel, Würdsmith produced this :30 spot and may have gained a few pounds in

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Discovery asked Würdsmith Creative to produce six taggable brand spots to allow advertisers to “Grab Life by the Globe,” and connect directly with Discovery’s brand pillars.

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