One of the great things about freelance work is that you get to collaborate with really talented people! Würdsmith’s two-way business model allows us to partner directly with network clients as well as agencies and production companies as a contributor. 2C Creative brought in Würdsmith Creative’s Jim McNulty as a regular contributor starting in late 2014. During that time, Jim had the privilege of developing the concept and script for this fun Science project. Art direction and animation were done by 2C’s talented design director, Luis Martinez and his creative team of designers. Thanks to Chris Sloan, Brian Eloe, and the entire team at 2C Creative, as well as creative director Matt Laster and SVP Dan Bragg at Science.
Winner of two 2016 PromaxBDA Awards:
SILVER for Art Direction (Luis Martinez, 2C);
BRONZE for Copywriting (Jim McNulty, Würdsmith Creative).
For 2C Creative:
Creative Director: Brian Eloe
Creative Director, Writer/Producer: Jim McNulty (Würdsmith Creative)
Design Director: Luis Martinez
For Science Channel:
SVP Creative: Dan Bragg
Creative Director: Matt Laster