Discovery’s VP of Branded Entertainment, Jennifer “Jen Pen” Pennybacker brought in Würdsmith Creative to create six taggable brand spots that focused on the network’s six brand pillars. We culled through hours and hours of show footage, brand interviews and b-roll to create a narrative and story arc that worked for each of the six pillars, allowing advertisers to connect directly with the Discovery brand and Grab Life by the Globe!
for Würdsmith Creative
Creative Director: Jim McNulty
Writer/Producer: Jim McNulty
Post: Cerebral Lounge/Clean Cuts Music
SVP Marketing: Lara Richardson
VP Branded Entertainment: Jennifer Pennybacker
Production Manager: Matt Schoeffer